Prague Botanical Garden

The organic logo using eighteen pieces of fifteen species of plants that every visitor with just a little determination can find on their grounds. The outlines of the plants then shape the basis of visual style. Pasque (sort of Przewalski horse of the Prague Botanical Garden), lily of the valley, eucalyptus, Hellebore or chickweed are made into symbols. The campaigns’ principle based on the Garden's diversity – rich floral still lifes in the style of the Flemish master Bruegel are balanced by delicate typography. Rarely does an identity blossom like this.